By J Bateman
July 12 2002

Wolves today unvealed a new motivation tactic in the form of a massive billboard. The billboard which is 40ft long ten foot high spells out 100% commitment,100% effort and 100% determination and is signed by all the first team squad It may be a very good motivation tactic or it may be another laugh a minute joke , i'm just wondering how long it will be before the idiots get hold of it and start changing a few letters here and there.
The billboard is situated between the junction of Stafford road and Cannock Road which i feel is a strange place to put it but i'm sure there will be a few more being dotted around the city soon.

Jex Moxey will be in attendance to unveil the billboard and he said "The club wanted something unusual and high profile to reflect publicly the feeling inside the camp – everyone’s commitment here is stronger than ever for the new season ahead."
"It’s a bit of fun but it also has a serious message. Our fans are showing us 100% support as usual - they have bought over 16,000 season tickets so far, the highest number since 1997."
"We wanted something visible to show how we feel and also kick start an advertising campaign for the new home shirt which will have the theme of ‘100% Pure Wolves’."
"It’s the first time the club has used billboard advertising and we hope the message is well received."

I like the idea of the billboard and i hope i can get hold of a smaller version of it , regarding the signatures i just hope some of the players who underacheived last season, who's signature is up there really mean it and give it there all next season we want Wolves up next season and lets say to ourselves 100% commitment,100% effort and 100% determination.


Picture Courtesy of www.wolves.co.uk