Going for a Burton
However the directors deliberately planned to spread the debt over 25 years so that the cost will be quite small in ratio to the income the new stadium generates. He also said that the cash reserves were rather flattering; as some of it is money paid up front for that first season.
The money has come from the sale of executive boxes (all sold out), and an advance from the Emirates. He suggested that those interested in club level needed to respond quickly, as this will soon be sold out. He stressed that Arsene had money to spend, but not all of the reserves, as all future costs cannot be predicted. The new stadium would also generate other revenue by being a conference and banqueting centre.
Season ticket holders, and registered ticket scheme members will not suffer a hike in prices, and he expected price rises to be less than they were in the past. More one match only tickets, and season tickets would be available. They want to refresh attendance as well as maintain current support
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