Northern Rock PLC Sign 4 Year Sponsorship Deal


By Tyne-Talk
January 18 2010

Newcastle United FC have a sponsor for the next four seasons in the way of newly formed Northern Rock PLC, subject to a review after two years. The new bank could bring in anything from £1.5million to £10million for the club, reaping its maximum potential should the club be promoted to the Premiership and stay there.

Gary Hoffman, chief executive of Northern Rock, released the following statement;

"I am pleased to confirm that the new bank has become the main sponsor of Newcastle United. There has been a long-standing relationship between Northern Rock and the club, which dates back to 2004, and it represents an important community link.

Brand awareness and promotion are important elements in the continuing development of the company. However, we remain mindful of our responsibilities under government ownership and only consider those advertising and promotion channels that deliver a high return on investment and good strategic fit. We believe that the sponsorship deal with Newcastle United provides both of these.

The new contract will help keep the Northern Rock brand in the public eye and reinforce our strong roots in the North East region, a community we are immensely proud to support."

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Northern Rock PLC Sign 4 Year Sponsorship Deal
Discussion started by TyneTalk (IP Logged), 18/01/2010 18:45
TyneTalk
TyneTalk
18/01/2010 18:45
What do you think? You can have your say by posting below.
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Luke Skywalker
Gallowgate Luke
18/01/2010 21:59
One of the best uses of taxpayers money in years (Sm128)

http://3.bp.blogspot.com/_HsUbSEHcvJ8/TCB8log2XOI/AAAAAAAAGGk/QabSBy7gOTI/s400/FIFA_World_cup_Hot_Girls_Photos_29.jpg

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Ian Toward
Biffins Bridge
18/01/2010 23:56
That is a cheap deal to be honest. I would have waited until the end of the season and if we had got promoted Im sure we could have got a better deal.

Heard he wanted to get it tied up before the end of the season so he can launch the new strip when/if we get promoted. Makes sense but still think its cheap.

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