"I knew straightaway I had got myself a manager far superior to anyone I had interviewed." - Shire chairman Willie Muirhead
"I have a big job on my hands. Shire have been in the doldrums for some time and it will be a long and gradual process to change the image of the team."
- Alex Ferguson speaking to the Falkirk Herald in July 1974
"I'm a bad loser. I'll give you a winning team."
- Alex Ferguson, July 1974
"£2,000, Mr. Ferguson. I know it's not a lot but it's all we can afford."
- Shire chairman Willie Muirhead advises Fergie of his squad-building budget in July 1974
"It's a tragedy for the club".
- Shire chairman Willie Muirhead on Fergie's departure in October 1974
"You bastard."
- Shire wing half Tom Donnelly reacts to Fergie's announcement to the team that he was leaving to become St. Mirren manager
"I never played defensive football at East Stirlingshire for it would have broken my heart to sit and watch it from the dug-out. Supporters are not interested in teams which are going to defend. They want to see exciting football."
- Alex Ferguson's first press conference as St. Mirren manager on 21 October 1974
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