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Re: Thanks for the Honesty Unai but it could be a long few years
Posted by: Merlin96
Date: 10/01/2019 21:33
Those long term sponsorship deals that have seen the Gunners’ commercial revenue level off while their rivals’ increased are coming to an end in 2019. A new five year deal with the Emirates Airline for both shirt sponsor and stadium naming rights will kick in this summer, with an estimated value of over £200 million, spread out over a five year period. Additionally, the club’s five year deal with kit manufacturer Puma that has netted them £30 million a season will be coming to an end, with Adidas set to take over for next season. The new deal will be worth an estimated £60 million per season. All told, the Gunners will immediately have more than £50 million extra to play with under STCC, and this will give them much needed breathing room to expand their wage bill and compete with their top six rivals on a spending front.
Additionally, the Gunners will see the wages of Laurent Koscielny, Aaron Ramsey, Petr Cech, and likely Stephan Lichtsteiner come off their books in June, saving the Gunners nearly £500k per week in wages, which stands to increase their spending power even further this summer. With new Director of Football Operations Raul Sanllehi espousing the need for the Gunners to build their squad efficiently, and the apparent end of Arsene Wenger’s and Ivan Gazidis’ controversial socialist wage structure that had helped the club hold on to talented young players for longer during the lean, post-stadium build years, the Gunners should see their financial freedom only grow in the coming year.
Arsenal’s recent financial restrictions have been the result of a near perfect storm: reduced revenue due to dropping out of the Champions League, a ballooning wage bill, the uncertainty around Arsene Wenger’s future causing players to run their contracts down more than expected while waiting to see what direction the club would take going forward, largely flat commercial revenue over a five year period, and some poor decision making by the club’s hierarchy on the transfer market. However, the club have totally reshaped its football operations over the last 18 months, and the new team of Raul Sanllehi, Sven Mislintat, Vinai Venkatesham, and contract negotiator Huss Fahmy is dedicated to improving the club’s situation both on and off the pitch. It may take a few years to see how they plan to reshape the future of Arsenal Football Club, but for the first time in many years, fans have confidence in the club’s ability to adapt.


good read.

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