Speaking earlier today, Aston Villa Sales Director Stuart Ryan said, "During the course of this season, we've had discussions with a number of companies who were interested in putting their name on the front of the shirt.

"But ultimately, this is the best deal for the club in so many ways. 32Red is a modern, pro-active company at the forefront of its sector and we're looking forward to working with them as commercial partners rather than merely sponsors."

Ryan continued, "In addition, the deal represents an exciting and potentially lucrative opportunity for the club to maximise the commercial advantages of an arrangement which secures initial seasonal payments and a potential share in revenue drawn from 32Red's online casino and poker services.

"It all means the overall package could be worth a healthy seven figure sum per season to the club."

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