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Is the Wolves Museum Value for Money?


By Tom Bason
November 14 2012

Last week, Wolves announced the eagerly awaited Museum. First of all, I think many fans are excited at seeing some of the heritage of the club for the first time – personally I love sport museums and enjoy tracing the history of the club through the artefacts on display.

But, many of the fans were disappointed to see the cost of visiting the museum - £7 for adults, £4.50 for concessions, with no discounts for season ticket holders or My Wolves members (whether these groups of fans deserve price reductions is a debate for another day).

So, I thought I’d have a look at how these prices compare to other a selection of other clubs:

First of all, note that the prices charged by Málaga, Real Madrid and Barcelona are converted into Stirling using today’s exchange rate (0.801429), and the Real Madrid and Barcelona museums also include stadium tours.

Glancing at the graph, and the prices Wolves charge don’t seem to be too much, comparable with Arsenal. But, they are comparable with Arsenal. Arsenal, a club with far more history than Wolves (13 League titles, 10 FA Cups and two European trophies straight away dwarfs Wolves’ achievements, before you even consider the 93 consecutive top flight seasons and 49 match unbeaten run), whose match day tickets are about three times more expensive than Wolves’. Surely the fact that Arsenal can sell nearly three times more tickets at three times the price tells you something about the demand for these clubs.

It is possible that Arsenal is underselling their museum tickets and that Wolves’ are at about the right price. But, ask yourself this – if you were going to visit another club of similar size (say, Burnley, or Sheffield Wednesday), would you pay £7 to visit their museum? Because this is who Wolves should be aiming at. Most Wolves fans, I guess, will at some point visit the museum. But, is there any point visiting it a second time? Or a third time? A museum can’t rely on repeat sales – it needs to get first time visitors through the door. And after a visiting fan has paid £28 for a ticket (the price Nottingham Forest fans are being charged), £20+ for travel and more on food and drink, are they really going to spend a further £7 per person to visit a museum? I doubt it.

I think that where Wolves should gain credit is in building the museum in the first place. I was surprise at how few museums I could find in the country, hence including the three Spanish clubs. I certainly couldn't find museums of many smaller clubs than us, arguably clubs with just as an illustrious past. Like so many things at Wolvesm it seems that we are slo close to getting something right, only for one thing to let it down.

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Is the Wolves Museum Value for Money?
Wolves (IP Logged)
14/11/2012 11:36
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Edited 2 time(s). Last edit at 2012:12:02:15:22:36 by toomb.

 
Re: Is the Wolves Museum Value for Money?
Mills Wolf (IP Logged)
14/11/2012 17:14
I still think with all the high prices the club charge for everything, they could of give something back to the fans for a change and offered discounts for people with season tickets from 5 years back at the very least.

kids should go in for free with an adult simple, its the next generation of supporters that will keep the club going abd need to have something to keep there heads from turning to the present glory's of Man Ure, chelski & Man Shieky.

The board at Wolves dont have a clue about the people living in Wolverhampton as its common knowledge it's a hard hit area from the recession.

Arsenal is in London, the min wage there is higher. The average worker in Wolverhampton is on less than 7 pounds an hour, so when you look at it that way would you work over an hour just to walk round and see a few tin pot trophies of past glory's ?

 
Re: Is the Wolves Museum Value for Money?
janets2803 (IP Logged)
15/11/2012 12:29
I agree Mills - I'm sure STH's would have appreciated some kind of gesture in recognition of their loyal support......But no surprise the club have failed to do so (Sm54)

Regarding the graph, with respect it is difficult to compare admission prices. I would assume all of those clubs have far more in their display cabinets of general interest to admire .........Particularly of recent years lol! (Sm122)

 
Re: Is the Wolves Museum Value for Money?
Stourport Wolf (IP Logged)
16/11/2012 09:13
Shouldnt we compare it with the museum that was at Preston North End? The PNE football museum was free just a few seasons ago before our championship fixtures and was well visited by fans of the home and away club. The Wolves museum should be free.

We cant compare with Barcelona, Real Madrid, Arsenal and to a lesser extent Liverpool all of which receive a steady flow of "Football Tourists" i.e. fans of the club based in far off lands. All of which also have a history laden with far more trophies than us and hence more history.

After maybe an inital rush when the doors first open I doubt very much that the museum will get more than 20 paying fans a week visiting. That would make revenue about £140 per week or £7k a year. Is it really worth all the bad publicity and ill-will that has been generated for those sorts of figures. If it was free we will probably get a few hundred visitors a week.

Moxey and Morgan really need to get a grip on reality if they are determined that the Wolves museum should generate actual positive cashflow. In this case I would predict it will close down very quickly. Maybe when we have won the premier league a few times we will be able to justify charging comparable rates to the clubs with a large global following.

We should be showing off our history as a loss leader in order to try to persuade local youngsters that Wolves are a club worth following. We have a past that is illustrious in parts, historic and influential in the development of the mother of all leagues (The Football League) and the development of the European Champions Cup.

I just wonder if the real master plan is to bundle musuem tickets in with match ticket offers. i.e. when they do Wolves 4 Family Football they might give 2 adult and 2 child free museum tickets in with a typical marketing slogan saying the free museum tickets are worth £23. It would be a good way of getting the all important future fan base to check out our history.

 
Re: Is the Wolves Museum Value for Money?
janets2803 (IP Logged)
16/11/2012 11:59
Really good post SW thumbs down

 
Re: Is the Wolves Museum Value for Money?
toomb (IP Logged)
16/11/2012 19:35
Quote:
Stourport Wolf
Shouldnt we compare it with the museum that was at Preston North End? The PNE football museum was free just a few seasons ago before our championship fixtures and was well visited by fans of the home and away club.

I deliberately didn't compare that one as it wasn't a PNEFC museum, it was the National Football Museum. Would it have got as many visitors had it been restricted to PNE artefacts/history?



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Re: Is the Wolves Museum Value for Money?
wilkowolves (IP Logged)
17/11/2012 00:09
Quote:
toomb
Quote:
Stourport Wolf
Shouldnt we compare it with the museum that was at Preston North End? The PNE football museum was free just a few seasons ago before our championship fixtures and was well visited by fans of the home and away club.

I deliberately didn't compare that one as it wasn't a PNEFC museum, it was the National Football Museum. Would it have got as many visitors had it been restricted to PNE artefacts/history?

Agree with that it shouldn't be compared to this museum, which has since moved to Manchester, and one of the reasons for the relocation was the fact it was losing over £400k a year.

Anyway the more i think about this the more i agree with club. In today's climate £7 hardly buys you anything, in fact i'm sure that most of the people complaining are more than happy to spend that on alcohol, £7 just about gets you 2 pints nowadays. As for it being free to STH's, i disagree with that-either it should be free to everyone or free to no one, being a STH is your choice. We also dont want to let in Wolves fans for free and then charge supporters of other clubs to get in as that would cause even more arguments.

At the end of the day i think £7 is quite reasonable especially as its only the type of place where you will visit once.

 
Re: Is the Wolves Museum Value for Money?
Mills Wolf (IP Logged)
17/11/2012 01:50
WILKOWOLVES


"At the end of the day i think £7 is quite reasonable especially as its only the type of place where you will visit once."

The reason being once is because the likley hood of having any new trophies to go have a look at, while pie man has control of the club spending is 0 %

Maybe they should concentrate on how to fill it up rather than what money they can make off it, untill then it should be free and subsidised, call it a gift to Wolves fans to encorage there continued loyalty and support.

Your right being a season ticket holder is YOUR choice, a choice more and more loyal fans are strugling to make and little to convince them to do so in the future, too much is taken for granted by moxey, the quality brand of the shirts, the cheap merchandise, the lack of options on food drink in the kiosks on matchdays, the continuing price rises of it all....

... and lets not even mention the football being played !!

Sound's like im moaning ?, well yeah your right, i am, but for good reason too. One day in the not so distant future Wolves fans will stay away in record numbers. Getting the average working class wolves fan back through the turn stiles after seeing how much money there saving will prove extreamly hard and hopefully will cost moxey his job !!!

Only then i think we will see changes. MOXEY OUT !!!

 
Re: Is the Wolves Museum Value for Money?
Stourport Wolf (IP Logged)
17/11/2012 09:19
Its very difficult to see how PNE museum was costing 400K a year to run as it barely had any staff. If it had 2 full time staff to run it each on say £15K a year the rest would have been electricity, cleaning, rent (to PNE I assume) and maybe business rates. If they had made it a registered charity it would have been rates free.

My view is that the Wolves museum will never ever be self financing at any pricing level where entry is chargable. £1, £7, £20 makes no difference - it will always cost a lot more to run than it raises in museum ticket sales. The lower the price the more people visiting but the less revenue raised.

The only possible payback in my opinion is by using it as a way of marketing and raising the profile of the club amongst people under 40 who think of Wolves as just another unimportant championship club who occasionally make up the numbers in the premier league. In order to raise the profile of the club in this way though you actually have to get people through the doors of the museum and I personally dont think many fans will pay the £7 and I certainly will not be paying to visit it as I figure I already pay enough into Wolves coffers.

If it was free to match ticket holders using their match tickets as electronic turnstile accesss and only open on matchdays it would reduce operating costs and I think there is every possibility that it might attract a few extra casual supporters, extra neutrals or extra away fans to buy a match ticket and visit the museum at the same time. The extra match ticket sales should then cover the operating costs.

 
Re: Is the Wolves Museum Value for Money?
Mills Wolf (IP Logged)
17/11/2012 10:45
Be careful there Stourport, dont let moxey here ya speaking like that, that seems like to much of a good sensible idea based on fans views !

He only see's figures and to him were all walking pound signs needing to be queazed, he only see short term never the long term benefits.

Either way we'll see who's right in about a year, my bet is the club will either be forced to drop ticket prices due to lack of visitors or forced to close it down.

 
Re: Is the Wolves Museum Value for Money?
Ivybridge Wolf (IP Logged)
17/11/2012 12:21
Absolutely no need to charge for this - Wolves fans pay through the teeth in many ways and every opportunity - call business, call it whatever, but we have been squeezed for many a year.

Another own goal that could have been developed with a different business model allied to something similar to suggestions already made e.g. Stourport.

As I have said elsewhere Moxey knows the price of everything and the value of very little ... but then he is not a Wolves man. Still, seeing fans (however few) endorsing his penny pinching will be music to his ears! Rest assured - he will be quoting the like when challenged in the usual spin filled responses we're used to.



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Image of my first Wolves Badge

 
Re: Is the Wolves Museum Value for Money?
Badge32 (IP Logged)
18/11/2012 00:30
I went to an international subbuteo tournament a while back that was held at the PNE museum. During the break i managed to walk around and really enjoyed it and have wanted to go back again. I also went to the nou camp in 2007 and it was brilliant and again I would love to go back and visit again (Without the kids i hope). I will maybe try and visit the Wolves Museum sooner or later and hope it will be just as great.

 
Re: Is the Wolves Museum Value for Money?
Mills Wolf (IP Logged)
18/11/2012 13:29
Badge,

I too have visited the Nou camp, but to be fair it was the wow factor that justified the ticket, seeing the ground alone is an experiance i'll never forget.

In some museums what they do is have a low entrance fee with extra's to do certain things such holding the cup for a picture.

 
Re: Is the Wolves Museum Value for Money?
wilkowolves (IP Logged)
18/11/2012 13:35
Quote:
Stourport Wolf
Its very difficult to see how PNE museum was costing 400K a year to run as it barely had any staff. If it had 2 full time staff to run it each on say £15K a year the rest would have been electricity, cleaning, rent (to PNE I assume) and maybe business rates.

Well that just goes to show how far out of touch you are. When the museum was at Preston it was costing over £1.2m a year to run.

 
Re: Is the Wolves Museum Value for Money?
an angry wolf (IP Logged)
18/11/2012 17:53
The wolves museum is a rip off but I'l be going in it like I suspect everyone on here will.. just once though at that price. I went in the museum in Preston back in the 08/09 season when we beat them at deepdale, thought it was excellent. Apparently the new one is in manchester my home city but havent even been into the damn thing yet !

 
Re: Is the Wolves Museum Value for Money?
Stourport Wolf (IP Logged)
18/11/2012 21:21
Quote:
WILKOWOLVEs
Quote:
Stourport Wolf
Its very difficult to see how PNE museum was costing 400K a year to run as it barely had any staff. If it had 2 full time staff to run it each on say £15K a year the rest would have been electricity, cleaning, rent (to PNE I assume) and maybe business rates.

Well that just goes to show how far out of touch you are. When the museum was at Preston it was costing over £1.2m a year to run.

Wilko, I've been in the museum at Preston on two separate occasions when we drew 2-2 back in the days of Kenny Miller and Seol and when we won 1-0 in 2007 and I think Olofinjana scored. Both times it was free otherwise I wouldnt have bothered going in. Basically I was killing time before the match. As it was free to get in please explain how it was costing 1.2m a year to run and was losing only 400K ?

Where exactly was the 800K of revenue coming from from? If it was costing 1.2m a year to run and generating no revenue from ticket sales then to my mind it would have been losing 1.2m a year by some arguments. I guess there may have been sponsorship revenue but I cant recall seeing any actual sponsorship logos.

Also having been to the museum at PNE twice I can pretty much say that there was very little sign of any actual staff on duty. Just a series of display cases where you walk around a circuit. If it was costing 1.2m a year to run while at Deepdale I can only think that PNE were charging the football authorities or most likely a lottery funded charity some ridiculously astronomical rent for part of a stand in a backwater on the outskirts of Preston. No wonder they moved it elsewhere. In addition they must have had a load of ridiculously overpaid staff on some kind of government funded gravy train.

Are Moxey/Morgan going to charge the Wolves museum rent for the space occupied. Basically the Wolves museum aint gonna raise any money. It will lose money hand over fist so the only reason for having it is either for PR or prestige.

 
Re: Is the Wolves Museum Value for Money?
wilkowolves (IP Logged)
19/11/2012 15:55
Like i said it just goes to show how out of touch you are, running costs of anything nowadays are huge and museums no exception. The National Football Museum is a big venture and many of the exhibits there have cost a lot of money to be brought in. On top of this there are many people that need to be paid not just a few volunteers which you like to think. For more information about the staff you might want to look at this.

[www.nationalfootballmuseum.com]

It is an independent museum which has no links to the the FA or any club. The people who run/own it would be on a lot more than £15k a year.

 
Re: Is the Wolves Museum Value for Money?
Stourport Wolf (IP Logged)
19/11/2012 21:59
If you look at the bottom of that web page you will see that the National Football Museum is funded by Manchester City Council, The European Union Regional Development Fund and The National Lottery .... all world class organisations at wasting public money.

Its employee list reads like any other bloated government quango which is ripe for the chop in these financially tough times. There seem to be numerous unproductive chiefs (or directors of blah de blah) and very few productive front line indians (workers).

All I can say is what a waste of money. Do you seriously think Morgan and Moxey are going to spend vast sums of money on running the Wolves museum. I'd say £50K operating cost per year tops and within 2 years it will be closed down.

 
Re: Is the Wolves Museum Value for Money?
an angry wolf (IP Logged)
19/11/2012 23:00
Quote:
Stourport Wolf
If you look at the bottom of that web page you will see that the National Football Museum is funded by Manchester City Council, .. all world class organisations at wasting public money.
Choose your words carefully Stourport ! [:wor kid:]

 
Re: Is the Wolves Museum Value for Money?
Arthur Tannen (IP Logged)
20/11/2012 13:00
Quote:
WILKOWOLVEs
Quote:
toomb
Quote:
Stourport Wolf
Shouldnt we compare it with the museum that was at Preston North End? The PNE football museum was free just a few seasons ago before our championship fixtures and was well visited by fans of the home and away club.

I deliberately didn't compare that one as it wasn't a PNEFC museum, it was the National Football Museum. Would it have got as many visitors had it been restricted to PNE artefacts/history?

Agree with that it shouldn't be compared to this museum, which has since moved to Manchester, and one of the reasons for the relocation was the fact it was losing over £400k a year.

Anyway the more i think about this the more i agree with club. In today's climate £7 hardly buys you anything, in fact i'm sure that most of the people complaining are more than happy to spend that on alcohol, £7 just about gets you 2 pints nowadays. As for it being free to STH's, i disagree with that-either it should be free to everyone or free to no one, being a STH is your choice. We also dont want to let in Wolves fans for free and then charge supporters of other clubs to get in as that would cause even more arguments.

At the end of the day i think £7 is quite reasonable especially as its only the type of place where you will visit once.

Then in your next post you say someone is out of touch LOL! "In today's climate £7 hardly buys you anything" - what world have you been living in for the last few years, Wilko? The world around me doesn't have much money, there's few jobs and what jobs there are, are poorly paid. I could starve myself for a week and save enough money to go to Alton Towers? And? In today's climate maybe it would be good for the club to give something back for a change? I mean we are ripped off by the club in every other department, from match tickets to the rubbish they sell in the club shop for extortionate prices. Would it really hurt to let them into the museum for free?

Anyway it's not just £7 is it, you may go to museums alone but others will take their family with them, for a family of four that's £23. I'm sure you can work out some everyday thing people could cut down on to save the £23 though, maybe people could turn the heating down and wear a coat in the evenings until they've saved enough on their gas bill to afford the £23?

It's not just about the present though, I would have thought a museum would be there to try and get supporters for the future. Families who can't afford to attend games but something to try and get them interested in Wolves so that in the future when they are grown up or do have enough money to attend they choose to spend it attending Molineux. The club is already bleeding the STH's dry already, they've got them on their hook. But maybe a free museum that the local kids could come and visit could make a few of them fall in love with the club, and who knows the club might get to bleed them dry in the future. But if you have to pay £23 to get in, a lot of people wont even give it a second thought if they have very little interest in the club in the first place.

Ask yourself what the club are doing to attract the next generation of supporter? Nothing at all at present, the high ticket prices have already out priced a large section of our potential supporter base and now they can't even come to look at how good we used to be without paying for it.

 
Re: Is the Wolves Museum Value for Money?
janets2803 (IP Logged)
20/11/2012 15:41
Really good post Arthur.....Wilko, are you Jez in disguise? (Sm109)



Edited 1 time(s). Last edit at 2012:11:20:17:52:02 by janets2803.

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