By Jemma Tappenden
April 7 2014
Prime Minister David Cameron is the latest person to slam the price the new England shirt ahead of this summers World Cup. The FA have been heavily criticised for endorsing the new shirt, which is marketed at £90 by shirt manufacturers Nike.
Nike bosses have defended their £90 price tag for a replica shirt, stating that the price of an England shirt falls in line with other replica kits from other countries. Fans unable or unwilling to find the money for the replica shirt will have the alternative choice of purchasing a stadium shirt for £60.
But David Cameron has slammed both Nike and the FA for taking “advantage” of fans, particularly those families whom will feel pressured to find the money for more than one kit this summer.
David Cameron is not the only public personality to have been openly critical of the pricing for England replica shirts. Sports Minister Helen Grant, Shadow Sports Minister Efford, and footballer Joey Barton have all publicly condemned the £90 price tag.
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