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Emirates and Arsenal sign record deal.
Boston Gooner (IP Logged)
19 February, 2018 10:48
Emirates and Arsenal have announced a five-year extension to their long-running shirt partnership. This will see Emirates branding feature on the shirts and training kit of all of our teams until the end of the 2023/2024 season.

It is the largest sponsorship deal ever signed by the club and will see the shirt partnership with Emirates, which started in 2006, run to at least 18 years.

Arsenal chief executive Ivan Gazidis said: "Our shirt partnership is the longest running in the Premier League and one of the longest relationships in world sport. This mutual commitment is testimony to the strength and depth of our unique relationship. Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.

"Emirates is a great partner for Arsenal - a world-class brand with a truly global reach. The airline plays a significant role in our ambitions to extend our influence and following around the world. The new deal, extending our shirt partnership until 2024, underlines how much both organisations value and benefit from the relationship."

As part of the extended deal, we will fly on Emirates' award-winning planes on pre-season tours. Emirates will retain marketing rights to develop campaigns and initiatives around the world. Our home will continue to be known as Emirates Stadium up to 2028, as part of the extension agreed in 2012.

Emirates president Sir Tim Clark said: "Arsenal's strong appeal and influence around the globe, combined with their ambitions as a club, make them an ideal partner for Emirates, with values that reflect ours as a brand. As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team.

"As a business, we are hugely committed to supporting sports all over the world and our relationship with Arsenal is no different. Our partnership with Arsenal Football Club is a great combination of two truly global brands and we're very pleased to have extended this relationship for five more years - connecting fans from around the world with one of the greatest teams in the world."

Emirates first signed its sponsorship agreement with the club in 2004, providing the airline with naming rights to the stadium until 2021 and a shirt sponsorship that began in the 2006/2007 season.

Copyright 2018 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to as the source.

Re: Emirates and Arsenal sign record deal.
younghansolo (IP Logged)
19 February, 2018 11:20
No news yet on the actual figure.

Only a coupe of days ago it was being speculated we were going to look at having a sleeve sponsor as part of a new deal, but it looks like we may have gone with a bigger deal just with Emirates.

Still a lot of talk we will be switching to Adidas from 2019 as well as Puma don't want the high value deal and Adidas are keen to get a big brand in London having lost Chelsea to Nike and Tottenham also wearing Nike.

Re: Emirates and Arsenal sign record deal.
younghansolo (IP Logged)
19 February, 2018 12:23
Couple of rumours put the deal slightly in excess of £200m
Not sure where that stacks up against other deals in the league, but if you assume that's for training, main shirt and to prevent a sleeve sponsor that would be abetter comparison.

Re: Emirates and Arsenal sign record deal.
MattySadler (IP Logged)
19 February, 2018 13:19
The new deal is said to allow for a sleeve sponsor. Apparently we've been negotiated a shirt sponsor deal, potentially worth around £12 million a year.

Re: Emirates and Arsenal sign record deal.
BootyDaddy (IP Logged)
19 February, 2018 14:29
Good, that will just about cover Wenger's well earned pay rise on his next deal.

Albert Einstein once said: "Insanity: doing the same thing over and over again and expecting different results."

Re: Emirates and Arsenal sign record deal.
Optimistic Gunner (IP Logged)
19 February, 2018 17:52
Good, that will just about cover Wenger's well earned pay rise on his next deal.

Re: Emirates and Arsenal sign record deal.
Boston Gooner (IP Logged)
19 February, 2018 22:16
Arsenal are looking to gain on Manchester United and Chelsea with a new Emirates shirt sponsorship deal that also allows for a sleeve sponsor but it’s still going to leave them some way off the pace.
On Monday morning, Arsenal announced a five-year extension to their partnership with Emirates.

The deal will run to 2023/24, and is reportedly worth a little over £40m-per-year.

Compared to other Premier League clubs, that puts Arsenal in a pretty good place.

According to the Telegraph’s Jeremy Wilson, this is what each of the big-six clubs will earn per year from shirt sponsorship deals:

Manchester United



Tottenham Hotspur

Manchester City


This isn’t the full story though.

Manchester United and Chelsea, despite already being so high on the list, also make money with training kit deals whereas Emirates get training kit sponsorship as part of their deal.

United have a £15m-per-year deal with Aon for sponsorship of their training kits, bringing their total to £62m.

Chelsea have a similar £10m-per-year deal, putting them at £50m total.

The upside is that Arsenal’s new contract with Emirates will allow them to negotiate a sleeve sponsorship.

There’s no option for a training kit sponsor, but the sleeve sponsor should still bring in at least an extra £5-10m-per-year.

If Arsenal can get £10m or more then they’ll at least be closing in on Chelsea.

The downside is that in Chelsea and Manchester United will both renegotiate their contracts in the next couple of years.

Then they’ll both regain their lead.

Unfortunately, I think that’s just where Arsenal are at right now.

The team aren’t challenging for the Premier League title, and they aren’t even in the Champions League.

Re: Emirates and Arsenal sign record deal.
Merlion96 (IP Logged)
19 February, 2018 23:23
The next stats is to compare the number of their global fans, and how rapid teams will gain from e-sport.

'I like the total intensification, where there are crashes and bangs everywhere, pure adrenaline and no one being able to breathe' Jurgen Klopp.

Re: Emirates and Arsenal sign record deal.
younghansolo (IP Logged)
21 February, 2018 14:18
Part of our problem is when our deals expire. We do a new deal then about a year later united and Chelsea get to use our deal as a benchmark. Whereas were using their ild deal as our benchmark not their new deal.

Edited 1 time(s). Last edit at 21/02/2018 14:18 by younghansolo.

Re: Emirates and Arsenal sign record deal.
Jonny Bravo (IP Logged)
21 February, 2018 15:47
I haven't seen any information on the stadium naming rights? Is there an improvement to the 2012 deal signed until 2028 or are they still getting the stadium rights relatively for free?

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