Revelers at tonight’s party at Gary Graham’s Franklin Street store will catch his creative inspiration in action. Sunrise Ruffalo, who has been consulting with the designer since she and her husband Mark moved back to the city full-time from their upstate farm, will be in the crowd.
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She found his label through her friend Pamela Mayer’s Enochian store in Narrowsburg, N.Y. While her actor-better half has worn Neil Barrett for years, Ruffalo is a major fan of Graham’s. While talking design, music, literature and art, the mother-of-three introduced him to such favorites as the Brooklyn-based Daniel Gordon. Ruffalo said, “What I really like about Gary is that he has his own vision and he is not looking to anyone else for his creativity.”
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Another fan of the designer, Emily Miranda, has been working overtime for the festivities. For the past few days, the jewelry designer has been baking and sculpting an elaborate deconstructed Christmas tree-shaped cake with truffles and Christmas cookies nestled in its branches. Miranda, whose collection is sold in Graham’s shop, has made the occasional cake for friends for the past 10 years.
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Graham has a February debut set for the redesign of his e-commerce site. But tonight will be a more creative-minded gathering thanks to pals like Hope Atherton and installation artist and sculptor E.V. Day.
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United Colors of Benetton has gone local. The newly renovated store in Miami’s South Beach is decorated in tropical hues, turquoise, pink, mauve, grass green and gray. A neon sign outside the store reads Benetton South Beach and signage inside refers to the store by its new name. “This is the most site-specific store,” said a Benetton spokesman.
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Designers from Fabrica, Benetton Group’s design and research center, created hand-painted murals of a palm leaf print to decorate interior walls and columns, as well as an Art-Deco-inspired feature table to showcase merchandise. The custom furniture system is made from modular shapes that fit together in different combinations, bringing to mind the beach and its pastel-colored landmark buildings. Horizontal slats like those found in cabanas are painted in a rainbow of colors. In the center of the store, illuminated fluorescent tubes radiating outward form a modern chandelier. Flooring goes from weathered boardwalk-style reclaimed wood to slick Italian terrazzo.
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“Miami is an important market for Benetton not only domestically but for its international gateway role with tourists from Europe and Latin America,” said Ari Hoffman, president and chief executive officer of Benetton’s U.S. operations. “This store is different from any other store, as it is designed to incorporate the South Beach look. Starting with the pop-up store in New York’s SoHo, which closes on Dec. 31, the South Beach store is the next relevant move forward in connecting with the brand’s roots in art, architecture and design.”
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